Marketing Your University: What You Need to Know

Students often feel happier when they aren't worried about debt or unemployment due to this sense of security.

Fremont, CA: Colleges and universities can sometimes seem overwhelmed by their marketing efforts. Marketing a large institution's mission while appealing to prospective students, current students, and alumni - that's a lot to consider! You'll breeze through your strategy if you have the right ideas. Boost awareness of your school and its prestigious programs by following some of the top university marketing tips

Produce Original Content

Content is king, you've heard it a thousand times. Content that is boring does not appeal to anyone! With relatable themes, you can hype up prospective and current students. By using eye-catching or humorous images, you will ensure your message is remembered by your viewers.

Create contests that are easy to enter

Generation Z and Millennial both value convenience above all else. Both students and alumni will appreciate the convenience of participating in a contest. A complicated entry process will, however, most likely cause viewers to ignore the sweepstakes. 

Get Students and Staff Involved

Your students and professors build important and unique experiences with your university every day. Ask permission to leverage their stories for promotional purposes! Feature some of the most interesting people around campus in your videos, social media, and collateral. 

Showcase Your Programs

Students are often attracted to your institution by your stellar programs. Showcase what your university has to offer in order to hook prospective students, while encouraging current students to get more involved. Provide helpful information about the many majors and departments through direct mailers, social media, email marketing, and the like.

Utilize your Alumni

The biggest and best supporters you can have are your alumni. Promoting your university with their passion and experience is a great way to get the word out! It is useful for prospective and current students to see what their future holds after graduation when alumni are featured in blogs and newsletters. Students often feel happier when they aren't worried about debt or unemployment due to this sense of security.

Make the most of your online channels by using them correctly

Consider your digital presence carefully and strategize accordingly. Building a marketing plan that promotes your university in the right channels will lead to long-term success. By conducting research, conducting focus groups, and gathering demographic information, you can learn where your target audience lives online. 

Host and Publicize Events

Your students will love it if you give them something to look forward to! Your campus community can have fun together through events. As we’ve mentioned, a happy student body increases the likelihood that they’ll promote your institution to friends and family. P

Make your website a priority

You should use all your promotional efforts to attract your target audience to one of the best marketing assets: your website! Your university's website should not only cater to students, but also to parents who want to stay involved in their children's education.